Client: Laurie Ann Baked Goods | Services: Brand Identity Design | Goals: Create a fresh, cohesive, and distinct brand identity for a homemade baked goods business.
Laurie Ann Baked Goods is a homemade baked goods business specializing in fresh, handcrafted treats. I developed the brand identity from concept to execution, including the logo, typography, print collateral, ordering forms, and branded packaging stickers. The final identity balances a warm, homemade feel with a clean and polished visual system.
The visual identity was designed to feel warm, welcoming, and handcrafted while maintaining a polished and professional appearance. A handwritten script paired with a clean sans serif balances a personal, homemade feel with a modern, refined look. Typography and supporting print materials were selected to create consistency across customer touchpoints.
Signage Design
Packaging Stickers Applications
Custom Packaging Tags
Custom Ordering Form